Badr Majed Othman
Department of Periodontology, Faculty of Dentistry, King Abdulaziz University, Jeddah, Saudi ArabiaPublications
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Research
Identification and Analysis of Dentists Service Quality in Saudi Arabia
Author(s): Badr Majed Othman*
Objectives (background): Saudization has been gradually introduced in the private sector by the Ministry of Human Resources and Social Development to reduce unemployment. Vision 2023 goals include lowering the unemployment rate from 11.6% to 7% and increasing the private sector’s contribution from 40% to 65% of gross domestic product by 2030. The SERVQUAL model is used to assess customer perceptions of service quality and retail organizations through five dimensions: tangibility, reliability, responsiveness, assurance, and empathy. This study aims to measure the effect of quality dimensions on patient willingness to be treated by and satisfaction with Saudi dentists. The focus of this research is to determine which quality dimensions affect patients being treated by Saudi dentists the most. This research will provide strategic operational objectives to enhance service quality in.. Read More»